LONG-LASTING
GRAY COVERAGE
ECONOMICAL 1:2
MIX RATIO

Vibrant colors as creative as you are
with LiquifuseTM technology
and floral fragrance

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Powder Lighteners
• Up to 7 levels of lift
• Controlled, reliable lightening action
• Protecting oil system to help lock in moisture
• For all on- and off-the-scalp application techniques
• Dust-free formula



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COLOR CHARM TECHNOLOGY


Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant.


Here's how it works:


Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.


Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.


Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.


Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

VALUE. RELIABILITY. VIBRANCY.

ECONOMICAL 1:2 MIX RATIO

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience

*versus untreated hair




Experience more education on Color Charm on WellaInteractive.com

COMPLEMENTARY PRODUCTS

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